Seriously, I’m torn between 2 responses to this nonsense. One is “aging, clueless business strives for relevance by pandering to the lowest common denominator- film at 11.”

The other is this notion of a focus group at MW sitting around and planning this as a kind of strategy in an attempt to get all over Digg and such without having to pay for advertising. Maybe the Internet has made me a cynic, but it just seems like everything is a viral marketing ploy these days.