Many companies at this point realize they ought to participate in social media, but are stuck at the mechanics of it. It’s understandable because the same way of doing business, listening to customers and managing business has stayed relatively the same for many years — and only now — they must ‘get into’ social media. [...]
Any talented social media professional who considers themself an expert is merely a fraud. Stay far away from their poison they spew. I wanted to talk about why they are frauds and want to offer my advoce on what to look for in a social media professional.
This Tuesday, there are plenty of destinations in social media (meaning, communication is in the people) related Websites. The challenge is, these social media platforms will be tested for scalability. I’ve got a few ideas on places around the Web to check up on your candidate.
A lack of a genuine and authentic interest in facilitating relationships between users on the Web is the most frequent cause for social media campaigns to fail in business. It’s not only money and greed, it’s also the practice of using social media to silence the angry mob which more often than not, calculates to [...]