I don’t intend to steal Gangplank’s thunder or Derek Neighbors‘ passionate discussions on collaboration versus competition – but I want to add some perspective to this. As the guy who listens to the industry and what other customers are saying and how other companies behave (directly or indirectly), I see a lot of in-fighting. It’s [...]
When companies advertise, they typically do it for one reason: encouraging people to use their brand. The ambiguous, ‘use’ could be in the form of buying something, talking about them or typically think of them in a different light. Most often, these ads are simply platforms where companies encourage customers to buy. We’re becoming accustomed [...]
I’m a Chase customer who had been loyal, paid all his insufficient funds fees without complaining, maintain credit and checking accounts and even upgraded to their loyalty program for checking account holders, “Chase Rewards.” How do they reward loyal clients who hold trust in them? Sell customer information to third party companies and place obstacles to [...]