Ok, let’s scratch MySpace and Facebook off our mind for a moment. Social Networks have experienced many challenges in monetizing their networks mainly because users find value in each other, not the network. As new ad models are tested and fail, a new company, mediaFORGE intends to add value in online ads.
In an effort to help people better understand what consumer targeting is and what it could become, I share some useful info for the average consumer. (Consumers in this context are Internet users.)
Have you wondered why you see ads on the Web for alcohol when you’re in your 20s or ads for refinancing after you purchased a property or even ads for credit reports when you’ve visited a Web site about credit scoring? That’s called Ad-Targeting.
Ever since the early 90’s, Web users have always wanted to block pop-up ads from invading our desktops. It’s been kind of a push-then-shove fight between users and Web sites. I’ll share my perspective on the battle with online advertising and share some insight on both sides.
No one likes ads, on the same note, not [...]