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I spoke at PodCampAZ (soon to be named TechPHX) about email marketing essentials. Realizing that most people who would likely attend would be entrepreneurs and small business owners, I explained practical examples and provided context to the state of email marketing given the current popularity of social media. Additionally, I provided helpful tips that people apply right now to do email marketing right.
My slides are below, so you can just jump right into it and enjoy!
Recently, I posted 25 email marketing tips on the Infusionsoft Blog. If you liked this, you should check it out!
The bottom line is this— email marketing is here to stay. It’s evolving and it’s important to understand the dynamics of how people interact and use email. It requires the business that uses email marketing to use it for more than commerce, more than brand awareness and more than lead generation. They must be interactive and connect it to their larger marketing, branding and sales strategies and do it respectfully to recipients.
A ton of great questions came up and I’ll likely blog about these separately on the Infusionsoft Blog since they are into email marketing a little more than my personal blog. If you have any questions or comments, shoot me a note in the comments or send me an email.
Image credit: Horia Varlan
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There are two great things this time of the year in Phoenix: me and PodCampAZ. You can only experience them both when you register for this un-conference taking place in Tempe, Ariz. during November 12-13.
I’ll be speaking on a session about email marketing, titled, Email Marketing Essentials. The purpose of my talk will be to educate others about email marketing as an affordable, relevant and powerful platform to maintain dialogue with an audience, drive value for your brand and results for businesses. Realizing that many entrepreneurs, small business owners and marketers alike will be in the crowd, I’ll be aiming my talk towards smaller businesses, but anyone is welcome to attend.
If you attend PodCampAZ, then you really need to check out the variety of great sessions, too. There is a ton of great speakers sharing knowledge they’ve amassed over the years and doing it locally. While the name still bears “podcasting” in it, it’s very much a new media conference with a bias towards media broadcasting. They should be charging for this, but they’re not. (Really, I just got back from BlogWorld where it costs in excess of $1100 to attend – these sessions provide at least the same value as BlogWorld’s.)
I missed last year’s PodCamp because I slept in and regretted it. Don’t make the same mistake I did. Register now and set your alarm to wake up early on Saturday morning. See you there!
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