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I don’t intend to steal Gangplank’s thunder or Derek Neighbors‘ passionate discussions on collaboration versus competition – but I want to add some perspective to this. As the guy who listens to the industry and what other customers are saying and how other companies behave (directly or indirectly), I see a lot of in-fighting. It’s [...]
If you’re like most people, you probably are a bit nervous over social media or have heard urban-legend-like stories about how someone got fired or lost a job in social media. I’m referring to the mainstream media hype of social media, as well as the corporate overlord mentality. Well, in this blog entry, I’ll share [...]
Many companies at this point realize they ought to participate in social media, but are stuck at the mechanics of it. It’s understandable because the same way of doing business, listening to customers and managing business has stayed relatively the same for many years — and only now — they must ‘get into’ social media. [...]
What is a brand versus a reputation? Many people might think they’re the same, but they’re not. I had a lot of thoughts on this, especially as I work on branding my personal and professional personalities, and building reputations.