Bold Moves
I like what Ford is doing a lot. They are interacting with their consumers. I came across an intriguing advertisement online about their “Bold Moves” campaign and I clicked it, and watched the video. Candid video of some execs in a board room that admits their failures and is looking to turn the company around.
My favorite section on their site is the “Ford Responds”. They take questions sent in, and someone representing Ford responds back - publicly, honestly, and actually good responses in my view. They don’t censor their questions thereby allowing anyone to submit negative or positively-biased questions. I think that’s awesome, and definitely takes guts for a huge company to do.
[tags]Ford, Corporate, Cars, Automotive, Autos, Internet, Blogging, Customer, Feedback[/tags]
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